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Showing posts from February, 2010

Reach Out & Touch Someone

As I was going through my email, I came across a brief request from Lisa from Caffe Portofino, located in Northport, New York. It said,
Hi There,
We are entered to win a $35k grant for small businesses and we would really appreciate your vote. Simply click on the link and tell them why you love Caffe' Portofino!
http://lovealocalbusiness.intuit.com/
--
Thank you,
Lisa Harris
Caffe' Portofino
CaffePortofino11768.com

Now I couldn't help but think, now there's a brave little marketing strategy. Simple? Absolutely, but brave as well. Why? Because it takes a little bit of pride-swallowing to reach out to each individual that's frequented your establishment and ask for a referral - which is basically what it is. You're also opening yourself up to discussion from dissatisfied customers.


and that's good... 


Now I've dealt with Lisa on a limited basis and I already know that she's the type that would welcome any comments, because she knows that hearing both the good a…